If your Fire TV Stick does not boot past the Amazon logo screen or having Amazon Fire Stick Frozen , you should not panic. You should not do anything but wait. According to the Amazon Fire TV Support center, leaving the Fire TV Stick turned on for 25 minutes (while still on the Amazon logo screen) would eventually complete the booting process. So yes, just wait. If the device is still stuck on the Amazon logo page after 25 - 30 minutes, then take tech support at toll free number for free.